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FOR IMMEDIATE RELEASE

Video Game Industry's Premiere Initiative to Preserve Journalism

SAN DIEGO, Calif., January 20, 2015 — Entertainment Media Council (EMC), the association for business leaders in the video game industry, today announced a new initiative to build the world's first nonprofit media library that will preserve the rich history of video games. EMC kicks off the program with DEFY Media, a leading creator and distributor of digital content, to provide full-text content from its three-time Webby Award-winning online magazine The Escapist. Access to the database will be available to corporate and academic researchers by subscription only.

"We are losing our history. Although the video game industry has become an essential feature of popular culture, until now there has been no compelling effort to preserve the journalistic lens through which we have watched this industry evolve," said EMC president and chief executive officer Morgan Ramsay. "Our initiative, in cooperation with every media company that has played a role in the conversation about video games, will ensure there is a singular resource for serious research, for those who would remember our past to shape our future."

The mouthpiece of the gaming generation, The Escapist aims to capture and celebrate the contemporary video gaming lifestyle and the diverse global video game culture by way of in-depth features, thought-provoking articles, and relevant columns authored by leading video game authorities.

"DEFY is thrilled to be a founding supporter of the EMC nonprofit database," said Adam Silverman, SVP, Business Affairs for DEFY Media. "The video game industry has produced some of the most trailblazing editorial and journalistic content in entertainment, and we're proud that The Escapist editorial team, who stand among the most respected and followed game-focused journalists in the world, are part of this legacy. The introduction of the EMC database provides a fantastic opportunity to centralize the history of the video game industry in a manner that will provide accessible information to journalists, audiences craving more content, and gaming enthusiasts for generations to come."

Over the next year, EMC will be working closely with more leading media companies to procure, license, and index full-text historical and current editorial content about video games, such as news, reviews, criticism, and other writings.

For more information about the initiative, content partnerships, and subscriptions, please visit the website at emcouncil.org/research.

About Entertainment Media Council, Inc.

Entertainment Media Council is the association for business leaders dedicated to advancing the video game industry. We connect decision makers to address the toughest challenges facing the business community by driving new venture creation, promoting investment in entertainment software and technology, and supporting management education. Learn how we're changing the video game industry at emcouncil.org.

About DEFY Media LLC

DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 13-34 year old consumers.

DEFY Media creates some of the most popular content in digital under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, GameTrailers, The Gloss, and The Escapist, together reaching over 155 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms.

The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.